ARTIST

Bruce of LA, Bruce of Los Angeles, Robert Kendall
Robert Kendall
Bruce of LA, David Gregory
David Gregory
Bruce of LA, Hugh Pendleton
Hugh Pendleton
Bruce of LA, Tore Farsen
Tore Farsen
Bruce of LA, Unknown Model
Unknown Model
Bruce of Los Angeles, Bruce of LA, John Knight
John Knight
Bruce of LA, Unknown Model
Unknown Model
Bruce of LA, Edmmund Holovchik (Ed Fury)
Edmmund Holovchik (Ed Fury)
Bruce of LA, Drew Burton and Paul Strand
Drew Burton and Paul Strand
Bruce of LA, Erhardt Weikert
Erhardt Weikert
Bruce of LA, Unknown Model
Unknown Model
Bruce of LA, Bart Horne
Bart Horne
Bruce of LA, Terry and Jon Sommers
Terry and Jon Sommers
Bruce of LA, Butch Robbin
Butch Robbin
Bruce of LA, Bill Gregg
Bill Gregg
Bruce of LA, Bruce of Los Angeles, Jerry Roguemore
Jerry Roguemore

One of the most famous names in physique photography, Bruce Bellas (1909–1974)—best known under the pseudonym Bruce of Los Angeles—is remembered today as a pioneer of beefcake.  Beginning in the 1940s and continuing until his death in the 1970s, Bruce of LA photographed countless strapping male models. He crafted a refined, masterful aesthetic of erotica, whose influence would later surface in the work of Robert Mapplethorpe, Herb Ritts, Bruce Weber, and many others.