One of the most famous names in physique photography, Bruce Bellas (1909–1974)—best known under the pseudonym Bruce of Los Angeles—is remembered today as a pioneer of beefcake. Beginning in the 1940s and continuing until his death in the 1970s, Bruce of LA photographed countless strapping male models. He crafted a refined, masterful aesthetic of erotica, whose influence would later surface in the work of Robert Mapplethorpe, Herb Ritts, Bruce Weber, and many others.
Bruce of Los Angeles (1909-1974)
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Kirk Bond #3267-3
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Joe Dallesandro #3081-6
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Kirk Bond #3268-3
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Kirk Bond #3267-5
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Untitled #3245-5 (Man Reclining with Feather Headdress)
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Henry Jones #3237-6
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Untitled #3279-1 (Man Showering Frontal)
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Jack Harte #3218-1
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Untitled (Man Standing with Gun)
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David Gregory
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Jim Manning (Reclining Arms Behind Back)
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Kirk Bond #3267-2
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David Anderson
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John Weidlemann
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Hugh Pendleton
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Hugh Pendleton
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Tore Farsen
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Unknown Model
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Steve Lewis
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John Knight
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Ralph Burkey
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Ralph Burkey
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Ralph Burkey
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Ralph Burkey
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Edmund Holovchik (Ed Fury)
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Drew Burton and Paul Strand
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Erhardt Weikert
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Erhardt Weikert
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Erhardt Weikert
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Unknown Model
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Bart Horne
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Don Fuller and Pat Tracy
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Butch Robbin
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Bill Gregg
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Jerry Roguemore
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Sam Stall (Right) and Unknown Model
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Bill Broomer
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Unknown Model
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Bart Horne
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Don Holmes and Rlee Brewer
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Tony Rogers
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Kim Dennis
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Robert Kendall
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Gunner Wilde
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Harry Domec
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Paul Como
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Paul Como
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Don Myers
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Don Myers
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Steve Lewis and Dick Saley