Bruce of LA, Jerry Roguemore
Jerry Roguemore
Bruce Bellas, Los Angeles
Steve Lewis
Bruce Bellas, Los Angeles
Rudy Valentini
Bruce Bellas, Los Angeles
Robert Kendall
Bruce Bellas
G. Wilde
Bruce Bellas
Dennis Christensen
Bruce of LA, John Knight
John Knight
Bruce of LA, Unknown Model
Unknown Model
Bruce of LA, John Weidemann (age 22)
John Weidemann (Age 22)

One of the most famous names in physique photography, Bruce Bellas (1909–1974)—best known under the pseudonym Bruce of Los Angeles—is remembered today as a pioneer of beefcake.  Beginning in the 1940s and continuing until his death in the 1970s, Bruce of LA photographed countless strapping male models.  He crafted a refined, masterful aesthetic of erotica, whose influence would later surface in the work of Robert Mapplethorpe, Herb Ritts, Bruce Weber, and many others.