From Jessica Stewart’s interview with Jill Greenberg for My Modern Met:
[JS]: What inspired you to start Alreadymade?
[JG]: At long last, there is much serious discussion about gender parity in the workplace. By creating Alreadymade, I wanted to bring this discussion to the very significant industry of images.
Images have all but replaced our modern language; images, memes create a visual propaganda which asserts itself across the culture with a particular hegemony. And the still image has maintained its power despite advances in video. People have been fired over images. No one can argue that the question of who is taking the photograph is central to who is having input on the outcome of these images.