From Priscilla Frank’s article for The Huffington Post:

It is difficult to roam the streets of New York City on foot without encountering a larger-than-life advertisement against your will. Images of airbrushed models aimed at exploiting the desires and insecurities of passersby are as omnipresent as traffic lights, silently nudging women and men to believe that pesky voice in the back of their heads saying you are not enough.

Beginning June 26, however, some of the billboards around NYC will swap out their traditional promotional materials for some freshly squeezed feminist art. The summer initiative, entitled “The Future is Female,” was organized by nonprofit organization SaveArtSpace, which frequently transforms advertising spaces into impromptu sites of public art.

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Browse all of Lissa Rivera’s work at ClampArt