From Adam Ryder’s interview with Joseph Desler Costa for Humble Arts Foundation:
Ryder: Looking at the images as a whole, I’m reminded of the Christopher Williams retrospective at MoMa, The Production Line of Happiness, from 2014. Like Williams’, you’re also producing clean, tack-sharp images that make reference to commercial product photography. However, Williams’ work is a détournement of this mode – his aims are to skewer late capitalism and materialism. Your images seem to do the opposite; instead working within and expanding upon the visual language of advertising photography, fetishising the products pictured in your works and imbuing them with, as you mentioned to me, a kind of transcendent spirituality. What do these works imply, if anything, about your beliefs about material culture and consumerism?
Desler Costa: I think we live in a world where truth and image are no longer concrete things. For better or worse, everything is more flexible and malleable in a way. Consumerism offers a promise of something better. It usually never delivers, but believing in it can sometimes be a comfort. It at least offers up the idea of transformation. We re-imagine and re-invent ourselves constantly as an effect of images we see and digest. It’s scary but also beautiful that we have this opportunity.