In this series of topological photographs, plastic bottles that house our drinking water come under the camera’s lens. With over 3,000 brands of bottled water worldwide, Americans are the industry’s leading consumers, at 32 billion liters per year. The bottled water industry has grown significantly over the past 30 years by turning a simple indulgence into our “sexy and cool” daily companion. Considering there is no evidence that bottled water is healthier than tap; that it takes 17 million barrels of oil to produce the number of plastic water bottles used yearly in the U.S.; that 86% of plastic bottles become garbage or litter; and that bottled water may cost up to 10,000 times more than tap water; the industry’s success seems illogical and unlikely. Perhaps a new awareness will push the bottled water industry to the epidemiological tipping point?
